It becomes a canvas for further theorizing explanations can be science-based, religious, as broad as the imagination itself. It functions as a philosophical prompt, confronting the unheimlich-the familiar yet eerily different-and finding in it proof of an afterlife (“Heaven is just like Earth except with Froot Loops instead of Fruit Loops,” one post proposes), or evidence of an earthly conspiracy (another claims “90% Of The Main Sub Is Either AI Or Government Trying To Cover Up The fact that ME Is Real”). What is it, then? A cultural meme? A bona fide psychological “condition”? To define the Mandela Effect is to explain it, and, so far, no one really can.įor all the talk of scientific theories and evidence-based analysis, there is a mysticism to the Mandela Effect. Links to conspiracy sites are banned on r/MandelaEffect, and figures like Fiona Brome, a paranormal researcher who coined the term in 2009 and who runs, are adamant that the phenomenon is not a conspiracy theory. Even the question of what a Mandela Effect actually is or isn’t remains unsettled. We’d like to hear the other side.” Controversy is inevitable, because each post can be read as an invitation to debate whether the author is correct or is possibly going mad. “We’re not only looking for positive confirmation that people remember things differently. “I think one of the reasons we have one of the larger on this subject is that we invite everyone to participate,” 9_demon_bag told me. Some argue that we’re currently living inside a simulation controlled by a quantum computer, and are suspended in a glitching, digital afterlife. Others link the Mandela Effect to conspiracies involving the Large Hadron Collider and the rupture of the space-time continuum, or to flat-earth theories. Their explanations are by turns mundane and metaphysical some are skeptics, believing that the mind is playing tricks on itself. Noticing an effect sets people on a mission, seeking out further effects, studying them, and questioning the very nature of reality. On r/MandelaEffect, small inconsistencies become life altering. You’re activating new parts of your DNA…” You are transcending into a 5th dimensional reality where you will perceive time differently. “If you’re experiencing the Mandela Effect it’s because you’re reaching a higher level of consciousness. One believer, writing on Reddit, turns to the metaphysical for an explanation: But while most of r/MandelaEffect agrees something is going on, no one can agree for certain why it’s happening. It entails a search for more complex explanations for our collective false memories, proof that the world has malfunctioned, rather than the human mind. Other effects are more trivial: It’s Froot (not Fruit) Loops cereal, Jif (not Jiffy) peanut butter, and the Fruit of the Loom clothing logo (does not feature a cornucopia).īelief in the Mandela Effect goes beyond simply noticing we’ve remembered something incorrectly. There’s also an ongoing search for a film titled Shazaam, starring the comedian Sinbad, which does not exist even though legions of people remember it. FRUIT OF THE LOOM CORNUCOPIA PROOF SERIESAnother popular Mandela Effect concerns the children’s book series The Berenstain Bears-yes, it’s Berenst ain, not Berenst ein. The effect takes its name from the late Nelson Mandela, who, as some people remember, died in the 1980s, in prison in South Africa, rather than in 2013 as recorded history shows. r/MandelaEffect was founded in 2014, and currently hosts more than 120,000 subscribers. The Mandela Effect is the name given to the phenomenon of remembering something differently from how it actually is, and 9_demon_bag is now a moderator of the biggest community on Reddit dedicated to discussing it.
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